Thoughts about Brand Storytelling, but occasionally I freak out and start writing fiction.
Defining your brand with a theme is the first step to making it memorable. It starts with a single word. The Toughest Question: “Who Are You?” Your theme is the principle for which you stand. Coke stands for tradition. Harley Davidson stands for rebellion. Your theme should be easy, one or two words. Think of […]
The life of a working parent can be hectic, challenging, and exhausting. However, if you follow these simple secret habits, you too can enjoy the lifestyle of hugely successful working parent. Get Up Early: Since the nanny is carefully watching your spawn all night in the fourth and fifth bedrooms (South Wing) of your home, […]
Taglines can come from anywhere. But they are best when they are short, memorable and, at least seem, to come from the heart. “I’m loving it,” “In good hands,” and “Soup is good food” are tags that have helped the brands in good times and bad. You may have seen the signs in the […]
In 2012, Los Angeles Dodger fans were in near revolt. The team was then purchased by Guggenheim Baseball Management and the Dodgers now lead Major League Baseball in attendance. But is the fan’s renewed enthusiasm a popularity surge or brand loyalty? For my final practicum for my Masters, Communication Management (MCM) at the University of […]
In recent months, I have become very aware of outdoor ads. They are everywhere and it is pretty easy to tune them out. In Los Angeles, there are so many of them, it takes a really clever one to catch your eye. I encourage you borrow a two and a half year old and […]
One of the most famous and successful ad campaigns of all-time is Subway and their partnership with Jared Fogle. This study was an examination of persuasion theory and how it worked in relation to this campaign.
In recent marketing jibber jab, there has been an emphasis on creating stories. If the brand has a strong narrative and legacy, this may be easy to do. However, many times it seems that great stories “just happen.” For example, a Southwest Airline flight attendant gets bored with delivering the safety instructions, does a stand […]
For five years, I wrote dozens of articles on Pro Beach Volleyball. Considered an authority on the subject, I have live blogged for the AVP with an emphasis on the rivalries and the sport. Along with the L.A. Times’ Peter Yoon, Kerri Walsh and Misty May, I discuss the Beijing Olympics in Mojo T.V.’s “A […]