Contact Info, Resume, and Awards

David Howard, M.C.M.
DavehowardLA@gmail.com
323-447-1556

Summary

  • Twelve years of creating brand campaign concepts, identities, strategies, and copywriting
  • Brands in my portfolio include Disneyland.com, Herbalife Nutrition, Warner Bros., Rent.com, and others

AWARDS

Addy Award, 2013 Bronze Award Micro Site, Cars Land
Addy Award, 2013 Bronze Category: Integrated Campaign – Cars Land
Interactive Media Award, 2012 Outstanding Achievement Holidays at the Disneyland Resort
Interactive Media Award, 2011 Outstand Achievement Holidays at the Disneyland Resort
Interactive Media Award, 2011 Best in Show Disneyland Mobile Site
Web Marketing Association Award 2011 Outstanding Website Disneyland Soundsational Summer

Experience

Herbalife Nutrition (April 2014 to current)
Manager, Copy, Worldwide Creative Services

  • Oversees, mentors and guides the Worldwide Marketing copy team of three to five English and Spanish writers
  • In partnership with Creative Directors, creates marketing and event campaigns, messaging and copy for Worldwide Marketing. Stakeholder groups include product, manufacturing, facilities, CSR, events, innovation, and C-Suite
  • Presents creative concepts to stakeholder groups
  • Copyedited all creative materials produced by my team, reviewing for consistency, accuracy, and tone
  • Created brand guidelines for company voice and tone
  • Trains worldwide partners how to express the brand
  • Performed daily brand review to ensure copy consistency across worldwide channels.
  • Re-worked content strategy (SEO and UX) for company blog with a result of 300% increased traffic.

Contract:

Rent.com (September 2012 to May 2013)
Brand Strategist, Copywriter

  • Developed a new brand voice and tone for a major player in the Apartment Rentals space
  • Re-wrote the entire site to fit the newly developed voice
  • Wrote content, social media and blog posts
  • Developed and wrote humorous and straight-forward instructional and promotional videos
  • Created social media campaigns and contests\
  • Worked with digital team to improve UX on main site.

Walt Disney Parks and Resorts Online (July 2010 to February 2012)
Copywriter

  • Primary copywriter for Disneyland.com
  • Worked on the team to develop new brand tone for Disneyland Hotel.
  • Created concepts and content for award-winning, seasonal mini-sites
  • Worked within a very specific, yet magical, style guide
  • Created backstories for new park characters
  • Trained media ambassadors on how to present concepts to the press
  • Crafted special offers while balancing the needs of marketing, business, legal and production
  • Trained new employees on style

Freelance Writer and Strategist (2005 to current)

Brand and Creative Strategists and copywriter for a number of different brands on a series of online and social media projects. Clients have included Warner Bros., HP, Gallo, celebrity websites and several start-ups.

Content writer for blogs on a variety of subjects including sports, movie reviews, celebrity interviews, and politics. Work has appeared MSNBC.com, USA Today TV, WallStreetJournal.com, Wonkette, Crooks and Liars and dozens others.

Volunteer Work:

American Diabetes Association, San Fernando Valley

Producer, Sponsorship (May 2004 to July 2009)

  • Co-Produced KIDS ROCK THE WORLD, a yearly event created to empower children with Juvenile Diabetes
  • Worked with agents and managers, booked physically challenged celebrity guest speakers.
  • Established relationships with local companies (NBC-Universal, Warner Bros., Nickelodeon, Los Angeles Dodgers) for sponsorship.

EDUCATION:

University of Southern California
Masters, Communication Management (MCM),

San Francisco State University, San Francisco, CA
Bachelor of Fine Arts Film

Skills:
MS Office Suite, WordPress, Workfront, Jira, FTP, HTML, Joomla, SEO, SEM, Adobe and Google Analytics, AP Style, APA Style, Chicago Manual of Style

AWARDS

Addy Award, 2013 Bronze Award Micro Site, Cars Land
Addy Award, 2013 Bronze Category: Integrated Campaign – Cars Land
Interactive Media Award, 2012 Outstanding Achievement: Holidays at the Disneyland Resort
Interactive Media Award, 2011 Outstanding Achievement: Holidays at the Disneyland Resort
Interactive Media Award, 2011 Best in Show: Disneyland Mobile Site
Web Marketing Association Award 2011 Outstanding Website:  Disneyland Soundsational Summer (including a perfect score for Copywriting)

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