The Dark Knight Rises incorporated a major promotion at 2012 Comic-Con. The contest, @BatSignalSearch, was Twitter based and involved contestants in the Downtown San Diego area finding the buildings on which we projected the Bat Signal. They would then tweet their findings. Over a five hour period, over two hundred prizes were given away. I wrote all of the tweets (as approved by Warner Brothers) and managed a Twitter community of over 1200 during this high speed sweepstakes.